> ## Documentation Index > Fetch the complete documentation index at: https://docs.driven.ai/llms.txt > Use this file to discover all available pages before exploring further. # Driven vs Bloomberg Terminal > How Driven compares to a Bloomberg Terminal for individual investors: a personal investing Agent versus a professional data terminal built for institutions. The Bloomberg Terminal is the standard tool of institutional finance, and for good reason: it is an extraordinarily deep, real-time data and analytics platform. But it is built for professionals, priced for institutions, and operated through a dense interface that rewards years of training. This page is for the individual investor weighing whether they need a terminal, or whether an AI investing Agent fits better. This is a positioning comparison written from the perspective of an individual investor. Bloomberg Terminal and Driven serve different users and are not direct substitutes for every use case. Confirm current Bloomberg features and pricing independently. ## Different tools for different users The Terminal is a professional data terminal: comprehensive, real-time, and built for analysts, traders, and portfolio managers who live in it all day. Its strength is breadth and depth of data, accessed through a command-driven interface. Driven is a personal investing Agent: you ask questions in plain language and get structured analysis, and it can work on its own through scheduled tasks. Its strength is turning data into analysis and automating the recurring parts of a research process. ## Interface: commands vs conversation The Terminal is operated through a learned command language and a dense, multi-panel interface. It is powerful in expert hands and steep for everyone else. Driven is operated through conversation. You describe what you want, "value this company and cross-check it against peers," and the workflow runs. There is no command syntax to memorize. ## Data vs analysis The Terminal gives you the data and the tools to analyze it; the analysis is your job. It assumes a trained professional doing the interpretation. Driven gives you the analysis directly. Its [Skills](/concepts/skills) carry built-in frameworks, cross-checks, and quality controls, so the output is a structured read, not a raw data set you then have to model yourself. For an individual investor without an analyst's training, this is the larger difference. ## Automation The Terminal has alerting and monitoring, but the proactive, structured automation Driven offers, an Agent that runs a pre-market scan against your watchlist, flags earnings relevant to your holdings, and summarizes overnight activity before you open it, is a different model. Driven's [scheduled tasks](/concepts/scheduled-tasks) are built around an individual's daily workflow. ## Cost The Terminal is priced for institutions. Driven is priced for individuals, with all data sources, Skills, and automation in one subscription. For most individual investors, the cost difference is decisive on its own. ## What the Terminal does that Driven does not The Terminal's data breadth and depth, particularly in fixed income, derivatives, and specialized institutional data, exceed what an individual-focused platform provides. Professional traders relying on the Terminal's full real-time feeds and its communication network are not the audience for this comparison. If you need the Terminal, you know it. ## Who Driven fits Driven fits the individual investor who wants institutional-style research workflows, live data, structured analysis, persistent strategy, and automation, without the Terminal's price, learning curve, or professional-desk assumptions. It is not a cheaper terminal; it is a different tool aimed at a different user. ## Related * [What is Driven](/get-started/what-is-driven) — the full overview * [Driven vs general models](/why-driven/driven-vs-chatgpt-claude-gemini) — vs ChatGPT, Claude, Gemini * [Skills](/concepts/skills) — the analysis layer * [Scheduled tasks](/concepts/scheduled-tasks) — the automation layer